MIAMI MAKOS HOCKEY CLUB
CLIENT: Miami Makos Hockey Club
PROJECT: To create a logo/brand that defined Miami's newest hockey team, the Makos. Collateral marketing communication materials followed shortly thereafter.
DETAILS: We realized right from the start that this was going to be a FUN project! Our team was tasked with being creative in establishing the brand and then carrying that across various vehicles of communication. The logo, colors, visuals and typography all worked together to establish and reinforce the brand. Components of this project included logo design, posters of the players, ad design, season ticket pass book design, uniform design, spirit wear design as well as web and social media marketing.
RESULTS: The fact that this was a fictitious project made it that much more enjoyable. I mean let's face it, when you're tasked with cutting loose and letting your creative hair down, how can you not get excited about that?!
NOTE: No animals were harmed during the creative process.